500Module 6 of 6
Labels, Adhesives & Recycling
Choosing label stocks and adhesives that meet recyclability standards.
20 minutes
labelsModule Content
1. Executive Summary
Seven takeaways designers should not miss
- PET bottles: use floatable polyolefin labels (<1.0 g/cm³) and wash-off/releasable adhesives that detach under hot caustic wash (~70–90 °C, ~1–2% NaOH, 8–15 min). [1, 3, 4, 5,9, 27]
- HDPE/PP bottles: EU guidance requires releasable in recyclingadhesives—non-releasable systems are non-compatible. [7, 8]
- Avoid paper PSL on PET unless verified water-soluble; otherwise expect fiber and adhesive residues on rPET flakes. [2, 11, 12]
- Full-sleeve labels: choose floatable sleeves (PE/PP/OPP), add NIR-readable windows/perforations, and use no-bleed inks. PETG sleeves are generally incompatible. Keep ~20% of bottle area visible or pass NIR sort testing. [4, 13, 14, 32]
- EPR/PPWR raise stakes: EU recyclability grading and UK EPR data/reporting link design choices to fees/claims; US Green Guides govern what can be called “recyclable.” [15, 16, 17, 18, 19, 20, 21, 22]
- Paper/fiber packs: specify adhesives proven removable under INGEDE 12 or PTS-RH 021 to avoid stickies and yield loss. [23, 24, 25, 26]
- Document choices: keep test reports (APR Critical Guidance, RecyClass Approvals) in the spec pack—these underpin How2Recycle/OPRL designations and substantiate claims. [1, 6, 9, 10, 17, 18]
Actions to take now
- Lock PET labels to PP/PE/BOPP face (<1.0 g/cm³) + alkali-releasable adhesive; require supplier’s APR or RecyClass protocol pass in RFQs. [1, 6, 9]
- For HDPE/PP, require “releasable in recycling” adhesives per RecyClass wording; add to artwork sign-off. [7, 8]
- Apply the sleeve decision tree (Section 7): floatable sleeves + NIR windows or pass SORT/NIR protocols. [13, 32]
- For paper/fiber, specify INGEDE 12 / PTS-RH 021 proven adhesives; require pass/fail reports. [23, 24]
Risks & the next 12–24 months
- EU PPWR implementation + recyclability grading will make design choices auditable and fee-relevant. [20, 21, 22]
- US Green Guides update pending; state rules (e.g., CA SB 343) will tighten “recyclable” claims. [15, 31]
- Paper labels claiming PET-compatibility are emerging—treat as technology-specific exceptionsrequiring current APR/RecyClass recognition. [11]
2. Definitions & Concepts
- APR Critical Guidance (CG): Lab protocols from the Association of Plastic Recyclers to assess component compatibility. [1, 3]
- RecyClass D4R & REP: European design rules and test methods grading compatibility by stream (PET/HDPE/PP). [6, 8, 9]
- EPBP: European PET Bottle Platform; PET bottle design rules and lab procedures. [4, 5]
- Float/sink separation: Density-based step—PET sinks (~1.38 g/cm³), polyolefin labels float (<1.0 g/cm³). [2, 22]
- Releasable adhesive (plastics): Adhesive that detaches during hot caustic washing without residue on flakes; explicit wording in EU HDPE/PP guidance. [7]
- INGEDE 12 / PTS-RH 021: Paper lab tests for adhesive removability and stickies behavior in repulping. [23, 24]
Concept map (bullet view)
- Primary resin stream → PET / HDPE / PP / Paper
- Label face (density, coverage, sleeve vs PSL) → Sorting/NIR impact [13, 32]
- Adhesive type (alkali-releasable vs permanent) → Wash stage impact [5, 7, 9]
- Inks (no-bleed/retentive vs washable/bleeding) → Wash water & flake staining [9, 11]
- Evidence/labels-on-pack → How2Recycle/OPRL claims [17, 18]
3. Standards, Regulations, and Governance
3.1 Authoritative overview (US/EU/UK)
- US: APR Design Guide & Critical Guidance govern component compatibility; FTC Green Guides govern claims; How2Recycle implements program rules. [1, 2, 15, 16, 17]
- EU: RecyClass D4R + REPs and EPBP define compatible vs non-compatible components; PPWR links recyclability grades to policy/fees. [4, 6, 8, 9, 20, 21, 22]
- UK: OPRL operationalizes consumer labelling; EPR reporting active; timing for mandatory on-pack labels in pEPR phases currently not enforced. [18, 19]
3.2 Per-region notes (selected effective dates)
- US (national): FTC Green Guides (2012; update pending); do not over-claim recyclability without access + processing evidence. [15, 16]
- US (state trend): California SB 343 constrains “recyclable” claims by 2026. [31, 17]
- EU: PPWR objective—packaging recyclable in an economically viable way by 2030; grading/design criteria formalized; SoC study due end-2026. [20, 21]
- UK: EPR data reporting required; Defra indicated no enforcement of mandatory labels from 1 Apr 2027 during early pEPR. [18, 19]
3.3 What differs by region (quick comparison)
Topic | US (APR/FTC/H2R) | EU (RecyClass/EPBP/PPWR) | UK (OPRL/EPR) |
---|---|---|---|
PET label + adhesive | Floatable PO + alkali-releasable adhesive; APR CG defines wash/flake limits. [1] | Same; RecyClass/EPBP specify detachable adhesives at 70–90 °C. [4, 5, 9, 27] | Align with EU technical guidance; OPRL focuses on consumer labelling. [18] |
HDPE/PP adhesives | APR guidance; fewer explicit “releasable” wordings. [2] | Explicit: “releasable in recycling process” fully compatible; non-releasable = non-compatible. [7, 8] | Follows EU practice; claims via OPRL reflect technical compatibility. [18] |
Sleeves | NIR detectability or SORT test; PETG sleeves problematic. [13, 32] | Floatable sleeves + no-bleed inks; EPBP mirrors. [4, 14] | As per EU; UK infrastructure similar. |
Claims law | FTC Green Guides—substantiation/access thresholds. [15] | PPWR codifies recyclability criteria/grades. [20, 21, 22] | OPRL de-facto scheme; mandatory labels paused in early pEPR. [18] |
3.4 Known upcoming changes & timelines
4. Evidence Base & Benchmarks
4.1 PET wash & detachment conditions (benchmarks)
Parameter | Typical value(s) | Source IDs |
---|---|---|
Wash temperature | 85 °C PET lab wash (range 70–90 °C EU guidance) | [3, 11, 21, 27] |
Caustic concentration | ~1% NaOH (APR); EPBP QT-504 uses 2% NaOH | [1, 5] |
Exposure time | ~15 min (APR); EPBP glue separation ~8 min | [1, 5] |
Label face density | <1.0 g/cm³ (float) | [2] |
Ink behavior | No bleed; retentive inks on labels/sleeves | [9, 14] |
4.2 HDPE/PP label & adhesive compatibility (EU 2024–2025 wording)
4.3 NIR sorting & coverage thresholds
Full-sleeve labels must not block NIR identification; plan ≥20% visible bottle area or pass SORT testing. If label coverage >75% (or >55% for ≤550 mL), SORT testing is required. [13, 32]
5. Design & Production Implications
5.1 Rules of thumb (with standards backstops)
- PET bottles: PSL → PP/PE/BOPP faces (<1.0 g/cm³) + alkali-releasable adhesive meeting APR CG or RecyClass PET REP; avoid paper unless APR-recognized. Sleeves → polyolefin + NIR windows/perfs; no-bleed inks; avoid PETG. [1, 2, 9, 11, 4, 13, 14]
- HDPE/PP bottles & tubes: require “releasable in recycling” adhesives; verify with REP-HDPE-02 if paper labels used. [7, 8]
- Paper & board: specify INGEDE 12 / PTS-RH 021 compliant adhesives; avoid hotmelts that fragment into micro-stickies. [23, 24]
5.2 Material/format trade-offs (simplified)
Main pack | Best-fit label face | Adhesive class | Recyclability risk | Notes |
---|---|---|---|---|
PET bottle | PP/PE/BOPP (<1.0) | Alkali-releasable | Paper PSL: fibers/adhesive residue on flakes | Use APR/RecyClass protocol data in RFQ. [1, 2, 9, 11] |
HDPE bottle | PE/PP | Releasable | Non-releasable adhesives = non-compatible (EU) | Same density as bottle → co-float; detachment is key. [7, 8] |
PP tub/bottle | PP/PE | Releasable | Same as HDPE | Align with PP REP where available. [8, 17] |
Paperboard | n/a | INGEDE/PTS-proven removable | Stickies → yield/quality loss | Require mill-accepted test reports. [23, 24] |
5.3 Manufacturability flags
6. Sustainability & Compliance Considerations
- Recyclability marks & programs: US/Canada How2Recycle uses APR tests; 2025 Pro Label updates artwork proofing. UK OPRL remains consumer label of record; mandatory labelling not enforced during early pEPR. [17, 32, 18]
- Claims risk: FTC Green Guides prohibit unqualified “recyclable” claims without access and processing; adhesives can be component-level barriers. [15, 16]
- EPR implications: EU PPWR + RecyClass methodology point to modulated fees tied to recyclability grades—adhesives that block detachment will down-grade packs. [20, 21, 22]
7. Workflow & Tooling (ready to adapt into PDA tools)
7.1 Checklists
PET bottle label checklist
HDPE/PP label checklist
7.2 Decision trees (examples)
A) Choose label stock + adhesive (PET bottle)
7.3 Calculator blueprints
- Float/sink quick check — Input: label face density (g/cm³). Rule: if <1.0 → expected to float; if ≥1.0 → risk of co-sinking with PET. [2]
- Coverage threshold check — Input: container volume (mL), label area (%). Rule: if area >75% (or >55% for ≤550 mL) → SORT test required or add NIR window. [32]
- Wash-off profile compliance — Input: adhesive detachment temp (°C), NaOH (%), time (min). Rule: target ~85 °C, 1–2% NaOH, 8–15 min → pass if clean removal with no residue on flakes/water. [1, 5]
- EPR/PPWR recyclability grade impact (EU) — Input: component choices → RecyClass Tool → grade (A–F) → map to fee scenarios. [22]
8. Category-Specific Guidance
Beverage (PET water/CSD)
Beauty & Home (HDPE/PP bottles)
9. Case Studies (Problem → Approach → Result)
1) PET bottle PSL redesigned to pass APR CG
2) HDPE personal care bottle moved to “releasable” adhesive
10. Common Pitfalls & Red Flags
- Permanent/non-releasable adhesives on HDPE/PP → automatic non-compatibility in EU rules. [7]
- PETG sleeves on PET without windows/perfs → NIR and sink/float failures. [4, 13]
- Paper PSL on PET (unless APR-recognized water-soluble tech) → fiber carry-over, flake staining. [2, 11]
- Bleeding/washable inks → color in wash water and on flakes. [9, 11]
- Over-coverage without SORT plan → NIR mis-sort; enforce windows or testing. [32]
Designer tips & Evidence gaps
Designer tip: On PET, if artwork forces coverage >75%, plan SORT testing and add a clear NIR window from day one—cheaper than redesign in validation. [32]
Compliance watch: Don’t rely on a vendor PDF alone; ask for an APR CG or RecyClass REP test ID tied to the exact adhesive/liner/face construction. [1, 28]
Manufacturing note: Keep adhesive coat weight consistent; ooze at die-cut edges is a frequent root cause of flake contamination in PET washes. [1]
15. References
- APR — Critical Guidance Protocol for Clear PET Resin and Molded Articles
- APR — Design Guide: PET Rigid
- RecyClass — Design for Recycling Guidelines
- EPBP — Design Guidelines for PET bottles
- EPBP — QT-504 Glue Separation Test
- RecyClass — D4R Guidelines
- RecyClass — Recyclability Evaluation Protocol (PET Bottles)
- RecyClass — Technical Review: Labels & Adhesives on HDPE (2025)
- APR — PET Rigid Design Guidance
- APR & RecyClass — Cooperation Report (2025)
- APR — Labels for PET: Wash Water Evaluation
- APR — Preferred Design Path (coverage & SORT)
- APR — Shrink Label Working Group Final Report
- RECOUP — Recyclability of Bottles with Sleeves (2025)
- FTC — Guides for Environmental Marketing Claims (Green Guides)
- FTC — Green Guides overview
- How2Recycle — Guidelines for Use (Abbreviated, 2025)
- OPRL — Defra update on mandatory recycling labelling
- UK Government — Extended producer responsibility for packaging
- European Commission — Packaging waste (PPWR)
- European Commission — PPWR stakeholder slides
- RecyClass — Packaging Recyclability Methodology (2025)
- INGEDE — Method 12
- PTS — PTS-RH 021 (Cat II packaging)
- AF&PA — Design Guidance for Paper-based Packaging Recyclability
- EU Ecolabel — Criterion 4 Recyclability
- RecyClass — Design Book (Jan 2025)
- RecyClass — REP-HDPE-02 v1.1
- Solenis — Bottlewasher additives & conditions for RGB
- IFC — EHS Guidelines for Breweries
- GreenBlue/SPC — Policy roundup referencing CA SB 343
- APR — Preferred Design Path (SORT/NIR)
- Fortis Solutions — APR Design Guide (density, float/sink)