500Module 6 of 6

Labels, Adhesives & Recycling

Choosing label stocks and adhesives that meet recyclability standards.

20 minutes
labels
Module Content

1. Executive Summary

Seven takeaways designers should not miss
  1. PET bottles: use floatable polyolefin labels (<1.0 g/cm³) and wash-off/releasable adhesives that detach under hot caustic wash (~70–90 °C, ~1–2% NaOH, 8–15 min). [1, 3, 4, 5,9, 27]
  2. HDPE/PP bottles: EU guidance requires releasable in recyclingadhesives—non-releasable systems are non-compatible. [7, 8]
  3. Avoid paper PSL on PET unless verified water-soluble; otherwise expect fiber and adhesive residues on rPET flakes. [2, 11, 12]
  4. Full-sleeve labels: choose floatable sleeves (PE/PP/OPP), add NIR-readable windows/perforations, and use no-bleed inks. PETG sleeves are generally incompatible. Keep ~20% of bottle area visible or pass NIR sort testing. [4, 13, 14, 32]
  5. EPR/PPWR raise stakes: EU recyclability grading and UK EPR data/reporting link design choices to fees/claims; US Green Guides govern what can be called “recyclable.” [15, 16, 17, 18, 19, 20, 21, 22]
  6. Paper/fiber packs: specify adhesives proven removable under INGEDE 12 or PTS-RH 021 to avoid stickies and yield loss. [23, 24, 25, 26]
  7. Document choices: keep test reports (APR Critical Guidance, RecyClass Approvals) in the spec pack—these underpin How2Recycle/OPRL designations and substantiate claims. [1, 6, 9, 10, 17, 18]
Actions to take now
  • Lock PET labels to PP/PE/BOPP face (<1.0 g/cm³) + alkali-releasable adhesive; require supplier’s APR or RecyClass protocol pass in RFQs. [1, 6, 9]
  • For HDPE/PP, require “releasable in recycling” adhesives per RecyClass wording; add to artwork sign-off. [7, 8]
  • Apply the sleeve decision tree (Section 7): floatable sleeves + NIR windows or pass SORT/NIR protocols. [13, 32]
  • For paper/fiber, specify INGEDE 12 / PTS-RH 021 proven adhesives; require pass/fail reports. [23, 24]
Risks & the next 12–24 months
  • EU PPWR implementation + recyclability grading will make design choices auditable and fee-relevant. [20, 21, 22]
  • US Green Guides update pending; state rules (e.g., CA SB 343) will tighten “recyclable” claims. [15, 31]
  • Paper labels claiming PET-compatibility are emerging—treat as technology-specific exceptionsrequiring current APR/RecyClass recognition. [11]

2. Definitions & Concepts

  • APR Critical Guidance (CG): Lab protocols from the Association of Plastic Recyclers to assess component compatibility. [1, 3]
  • RecyClass D4R & REP: European design rules and test methods grading compatibility by stream (PET/HDPE/PP). [6, 8, 9]
  • EPBP: European PET Bottle Platform; PET bottle design rules and lab procedures. [4, 5]
  • Float/sink separation: Density-based step—PET sinks (~1.38 g/cm³), polyolefin labels float (<1.0 g/cm³). [2, 22]
  • Releasable adhesive (plastics): Adhesive that detaches during hot caustic washing without residue on flakes; explicit wording in EU HDPE/PP guidance. [7]
  • INGEDE 12 / PTS-RH 021: Paper lab tests for adhesive removability and stickies behavior in repulping. [23, 24]
Concept map (bullet view)
  • Primary resin stream → PET / HDPE / PP / Paper
  • Label face (density, coverage, sleeve vs PSL) → Sorting/NIR impact [13, 32]
  • Adhesive type (alkali-releasable vs permanent) → Wash stage impact [5, 7, 9]
  • Inks (no-bleed/retentive vs washable/bleeding) → Wash water & flake staining [9, 11]
  • Evidence/labels-on-pack → How2Recycle/OPRL claims [17, 18]

3. Standards, Regulations, and Governance

3.1 Authoritative overview (US/EU/UK)
  • US: APR Design Guide & Critical Guidance govern component compatibility; FTC Green Guides govern claims; How2Recycle implements program rules. [1, 2, 15, 16, 17]
  • EU: RecyClass D4R + REPs and EPBP define compatible vs non-compatible components; PPWR links recyclability grades to policy/fees. [4, 6, 8, 9, 20, 21, 22]
  • UK: OPRL operationalizes consumer labelling; EPR reporting active; timing for mandatory on-pack labels in pEPR phases currently not enforced. [18, 19]
3.2 Per-region notes (selected effective dates)
  • US (national): FTC Green Guides (2012; update pending); do not over-claim recyclability without access + processing evidence. [15, 16]
  • US (state trend): California SB 343 constrains “recyclable” claims by 2026. [31, 17]
  • EU: PPWR objective—packaging recyclable in an economically viable way by 2030; grading/design criteria formalized; SoC study due end-2026. [20, 21]
  • UK: EPR data reporting required; Defra indicated no enforcement of mandatory labels from 1 Apr 2027 during early pEPR. [18, 19]
3.3 What differs by region (quick comparison)
TopicUS (APR/FTC/H2R)EU (RecyClass/EPBP/PPWR)UK (OPRL/EPR)
PET label + adhesiveFloatable PO + alkali-releasable adhesive; APR CG defines wash/flake limits. [1]Same; RecyClass/EPBP specify detachable adhesives at 70–90 °C. [4, 5, 9, 27]Align with EU technical guidance; OPRL focuses on consumer labelling. [18]
HDPE/PP adhesivesAPR guidance; fewer explicit “releasable” wordings. [2]Explicit: “releasable in recycling process” fully compatible; non-releasable = non-compatible. [7, 8]Follows EU practice; claims via OPRL reflect technical compatibility. [18]
SleevesNIR detectability or SORT test; PETG sleeves problematic. [13, 32]Floatable sleeves + no-bleed inks; EPBP mirrors. [4, 14]As per EU; UK infrastructure similar.
Claims lawFTC Green Guides—substantiation/access thresholds. [15]PPWR codifies recyclability criteria/grades. [20, 21, 22]OPRL de-facto scheme; mandatory labels paused in early pEPR. [18]
3.4 Known upcoming changes & timelines
  • EU: Continued APR ↔ RecyClass alignment; updates to REPs and D4R expected (labels/inks focus). [10, 21, 22]
  • US: FTC Green Guides update timeline uncertain; anticipate stricter interpretations. [15, 31]
  • UK: Watch Defra/OPRL communications for re-introduction timing of mandatory labelling. [18]

4. Evidence Base & Benchmarks

4.1 PET wash & detachment conditions (benchmarks)
ParameterTypical value(s)Source IDs
Wash temperature85 °C PET lab wash (range 70–90 °C EU guidance)[3, 11, 21, 27]
Caustic concentration~1% NaOH (APR); EPBP QT-504 uses 2% NaOH[1, 5]
Exposure time~15 min (APR); EPBP glue separation ~8 min[1, 5]
Label face density<1.0 g/cm³ (float)[2]
Ink behaviorNo bleed; retentive inks on labels/sleeves[9, 14]
4.2 HDPE/PP label & adhesive compatibility (EU 2024–2025 wording)
  • Fully compatible: Releasable in the recycling process (detaches during wash).
  • Non-compatible: Non-releasable in the recycling process.
  • Use RecyClass REP-HDPE-02 to verify. [7, 8]
4.3 NIR sorting & coverage thresholds

Full-sleeve labels must not block NIR identification; plan ≥20% visible bottle area or pass SORT testing. If label coverage >75% (or >55% for ≤550 mL), SORT testing is required. [13, 32]

4.4 Paper/fiber adhesives — stickies control

INGEDE 12 evaluates fragmentation/removability; PTS-RH 021 (Cat II) scores repulpability and stickies/visual quality. Adhesives must be removable to avoid mill runnability issues. [23, 24, 25]

Where data conflict: Paper PSL on PET: default detrimental in APR; some water-soluble paper systems have achieved APR recognition—treat as specific, tested technologies, not class-wide. Evidence gap: broader third-party replication across reclaimers. [2, 11]

5. Design & Production Implications

5.1 Rules of thumb (with standards backstops)
  • PET bottles: PSL → PP/PE/BOPP faces (<1.0 g/cm³) + alkali-releasable adhesive meeting APR CG or RecyClass PET REP; avoid paper unless APR-recognized. Sleeves → polyolefin + NIR windows/perfs; no-bleed inks; avoid PETG. [1, 2, 9, 11, 4, 13, 14]
  • HDPE/PP bottles & tubes: require “releasable in recycling” adhesives; verify with REP-HDPE-02 if paper labels used. [7, 8]
  • Paper & board: specify INGEDE 12 / PTS-RH 021 compliant adhesives; avoid hotmelts that fragment into micro-stickies. [23, 24]
5.2 Material/format trade-offs (simplified)
Main packBest-fit label faceAdhesive classRecyclability riskNotes
PET bottlePP/PE/BOPP (<1.0)Alkali-releasablePaper PSL: fibers/adhesive residue on flakesUse APR/RecyClass protocol data in RFQ. [1, 2, 9, 11]
HDPE bottlePE/PPReleasableNon-releasable adhesives = non-compatible (EU)Same density as bottle → co-float; detachment is key. [7, 8]
PP tub/bottlePP/PEReleasableSame as HDPEAlign with PP REP where available. [8, 17]
Paperboardn/aINGEDE/PTS-proven removableStickies → yield/quality lossRequire mill-accepted test reports. [23, 24]
5.3 Manufacturability flags
  • Inks: “No-bleed/retentive” on sleeves/labels; avoid carbon-black that blocks NIR. [9, 2]
  • Coverage: Above thresholds, SORT testing mandatory—design a window early. [32]
  • Adhesive oozing/edge wet-out: visible contamination in APR/REP evaluations—control coat weight and die-cut tolerances. [1, 9]
5.4 Converter requirements

Converters will ask for target wash profile (e.g., 85 °C / 1% NaOH / 15 min) and NIR/SORT plan when coverage is high. Provide this in the RFQ. [1, 3, 32]

6. Sustainability & Compliance Considerations

  • Recyclability marks & programs: US/Canada How2Recycle uses APR tests; 2025 Pro Label updates artwork proofing. UK OPRL remains consumer label of record; mandatory labelling not enforced during early pEPR. [17, 32, 18]
  • Claims risk: FTC Green Guides prohibit unqualified “recyclable” claims without access and processing; adhesives can be component-level barriers. [15, 16]
  • EPR implications: EU PPWR + RecyClass methodology point to modulated fees tied to recyclability grades—adhesives that block detachment will down-grade packs. [20, 21, 22]

7. Workflow & Tooling (ready to adapt into PDA tools)

7.1 Checklists
PET bottle label checklist
  • Label face density <1.0 g/cm³ (PP/PE/BOPP). [2]
  • Adhesive alkali-releasable (APR CG or RecyClass PET REP). Attach report. [1, 9]
  • Inks no-bleed; retentive. [9]
  • If sleeve or high coverage: SORT/NIR test passed or ≥20% clear window. [13, 32]
HDPE/PP label checklist
  • Adhesive is “releasable in recycling process” (2025 wording). [7, 8]
  • Evidence: REP-HDPE-02 test report (labels & adhesives). [28]
Paper/fiber checklist
  • Adhesive removability proven by INGEDE 12 / PTS-RH 021. [23, 24]
7.2 Decision trees (examples)
A) Choose label stock + adhesive (PET bottle)
  1. Is label coverage >55% (≤550 mL) or >75% (>550 mL)? → Yes: plan SORT test or add window ≥20%. [32]
  2. Choose face: PP/PE/BOPP (<1.0 g/cm³) → proceed. [2]
  3. Adhesive: alkali-releasable at ~85 °C, 1–2% NaOH, 8–15 min → require APR/EPBP/RecyClass test report. [1, 5, 9]
  4. Inks: retentive/no-bleed → proceed. [9]
B) Sleeve or PSL?
  • If high branding area needed: polyolefin sleeve + NIR window/perfs + no-bleed inks; avoid PETG. [4, 13, 14]
  • If PSL sufficient: BOPP/PE face + releasable adhesive. [1, 2]
7.3 Calculator blueprints
  • Float/sink quick check — Input: label face density (g/cm³). Rule: if <1.0 → expected to float; if ≥1.0 → risk of co-sinking with PET. [2]
  • Coverage threshold check — Input: container volume (mL), label area (%). Rule: if area >75% (or >55% for ≤550 mL) → SORT test required or add NIR window. [32]
  • Wash-off profile compliance — Input: adhesive detachment temp (°C), NaOH (%), time (min). Rule: target ~85 °C, 1–2% NaOH, 8–15 min → pass if clean removal with no residue on flakes/water. [1, 5]
  • EPR/PPWR recyclability grade impact (EU) — Input: component choices → RecyClass Tool → grade (A–F) → map to fee scenarios. [22]
7.4 Template specs (to include in RFQs)

Declared face density (g/cm³), adhesive chemistry & wash-off spec, ink system (no-bleed), coverage %, SORT/NIR plan, test reports (APR CG/REP), change-control for adhesive lots. [1, 8, 32]

8. Category-Specific Guidance

Beverage (PET water/CSD)
  • PSL: BOPP/PE + alkali-releasable adhesive; sleeves only with NIR solutions and floatable materials. [1, 4, 13]
Beauty & Home (HDPE/PP bottles)
  • Require “releasable in recycling” adhesives; for high coverage, plan NIR test or keep a window. [7, 8, 32]
Glass (returnable beer/soft drinks)
  • Labels must wash off in caustic; industry practice 70–85 °C caustic bottle washers; starch/protein-based glues historically used for removability. [29, 30]

9. Case Studies (Problem → Approach → Result)

1) PET bottle PSL redesigned to pass APR CG
Problem: Paper PSL caused flake contamination. Approach: Switched to BOPP face (<1.0 g/cm³) with alkali-releasable adhesive; adopted no-bleed inks. Result: APR Critical Guidance pass; clean separation at 85 °C/1% NaOH/15 min; How2Recycle eligibility improved. [1, 2, 11, 17]
2) HDPE personal care bottle moved to “releasable” adhesive
Problem: Persistent label/ink contamination due to co-floating. Approach: Specified releasable-in-recycling adhesive and validated with REP-HDPE-02. Result: EU full compatibility classification; OPRL route unblocked for UK claims. [7, 8, 18]
3) Full-sleeve PET beverage label
Problem: Failed NIR sorting; PETG sleeve sank with PET. Approach: Switched to polyolefin sleeve with 20% window and no-bleed inks. Result: Passed APR sleeve guidance; improved yield per RECOUP principles. [13, 14]

10. Common Pitfalls & Red Flags

  1. Permanent/non-releasable adhesives on HDPE/PP → automatic non-compatibility in EU rules. [7]
  2. PETG sleeves on PET without windows/perfs → NIR and sink/float failures. [4, 13]
  3. Paper PSL on PET (unless APR-recognized water-soluble tech) → fiber carry-over, flake staining. [2, 11]
  4. Bleeding/washable inks → color in wash water and on flakes. [9, 11]
  5. Over-coverage without SORT plan → NIR mis-sort; enforce windows or testing. [32]

Designer tips & Evidence gaps

Designer tip: On PET, if artwork forces coverage >75%, plan SORT testing and add a clear NIR window from day one—cheaper than redesign in validation. [32]
Compliance watch: Don’t rely on a vendor PDF alone; ask for an APR CG or RecyClass REP test ID tied to the exact adhesive/liner/face construction. [1, 28]
Manufacturing note: Keep adhesive coat weight consistent; ooze at die-cut edges is a frequent root cause of flake contamination in PET washes. [1]
Evidence gaps: Quantified thresholds for HDPE/PP adhesive “releasability” across varied wash chemistries; independent replication of “paper-on-PET” dissolvable systems beyond single-supplier claims. [7, 8, 11]

15. References

  1. APR — Critical Guidance Protocol for Clear PET Resin and Molded Articles
  2. APR — Design Guide: PET Rigid
  3. RecyClass — Design for Recycling Guidelines
  4. EPBP — Design Guidelines for PET bottles
  5. EPBP — QT-504 Glue Separation Test
  6. RecyClass — D4R Guidelines
  7. RecyClass — Recyclability Evaluation Protocol (PET Bottles)
  8. RecyClass — Technical Review: Labels & Adhesives on HDPE (2025)
  9. APR — PET Rigid Design Guidance
  10. APR & RecyClass — Cooperation Report (2025)
  11. APR — Labels for PET: Wash Water Evaluation
  12. APR — Preferred Design Path (coverage & SORT)
  13. APR — Shrink Label Working Group Final Report
  14. RECOUP — Recyclability of Bottles with Sleeves (2025)
  15. FTC — Guides for Environmental Marketing Claims (Green Guides)
  16. FTC — Green Guides overview
  17. How2Recycle — Guidelines for Use (Abbreviated, 2025)
  18. OPRL — Defra update on mandatory recycling labelling
  19. UK Government — Extended producer responsibility for packaging
  20. European Commission — Packaging waste (PPWR)
  21. European Commission — PPWR stakeholder slides
  22. RecyClass — Packaging Recyclability Methodology (2025)
  23. INGEDE — Method 12
  24. PTS — PTS-RH 021 (Cat II packaging)
  25. AF&PA — Design Guidance for Paper-based Packaging Recyclability
  26. EU Ecolabel — Criterion 4 Recyclability
  27. RecyClass — Design Book (Jan 2025)
  28. RecyClass — REP-HDPE-02 v1.1
  29. Solenis — Bottlewasher additives & conditions for RGB
  30. IFC — EHS Guidelines for Breweries
  31. GreenBlue/SPC — Policy roundup referencing CA SB 343
  32. APR — Preferred Design Path (SORT/NIR)
  33. Fortis Solutions — APR Design Guide (density, float/sink)