About PDA
PDA is the first fully open, free curriculum for Packaging Design. We believe access to high-quality learning should not be gated—especially for the craft that literally sits in people's hands.
Our Mission
We exist to make education on packaging design available to the world so that we see more beautiful, more sustainable and more impactful creations in the future. As our craft continues to evolve each year with new technologies, regulations and insights, we strive to learn when to swim with the tide and when to break free and go our own way. This is design.
The curriculum blends fundamentals, compliance, sustainability, and production operations. It's designed to be pragmatic, standards-aligned, and press-ready.
- Industry-grade, vendor-agnostic guidance
- Global compliance awareness
- Design-for-recyclability and circularity
Photo by Harper Sunday on Unsplash
Our Story
PDA was started by Annabel Lee, a designer with over 25 years in branding, graphic design and packaging design. After working at leading agencies, manufacturers and freelancing, she saw the need to bring more talented designers into the industry.
There are some university courses both in-person and online that cover packaging design, but this is the first fully open curriculum, updated every year which provides a true A-Z grounding for both new and experienced designers.
This was a labour of love over 24 months.
~ Annabel Lee, Richmond, London.
Why Open Access?
By making this curriculum freely available, we're investing in the future of packaging design. Every designer who learns from these materials contributes to raising industry standards and creating better, more sustainable packaging solutions.