500Module 4 of 6

Beverage Packaging

Cans, bottles, shrink sleeves, PS labels, closures, and dry offset printing.

20 minutes
beverage
Module Content

1) Executive Summary

7 takeaways designers can act on now
  1. Legibility is non-negotiable. Minimum text size for mandatory particulars is EU/UK: x-height ≥ 1.2 mm (≥ 0.9 mm if largest surface < 80 cm²); US: generally ≥ 1/16 in (1.6 mm) with larger sizes tied to principal display panel area. Cite in specs and artwork QC. [1][2][3]
  2. Barcode success on curved packs. On small cylinders (cans/bottles), use ladder orientation with adequate magnification and quiet zones per GS1 symbol placement rules; avoid wrapping symbols round a curve where both ends are not simultaneously visible. [4][5][6]
  3. EU packaging policy is shifting. The EU Packaging & Packaging Waste Regulation (PPWR) entered into force 11 Feb 2025 with general application from 12 Aug 2026; for beverage bottles, Single-Use Plastics (SUP) Directive already mandates tethered caps from 3 Jul 2024 and recycled-content targets for PET bottles (25% by 2025; 30% by 2030). Plan change controls accordingly. [7][8][9]
  4. UK timelines differ. Extended Producer Responsibility (EPR) fee payments due from Oct 2025; UK-wide Deposit Return Scheme (DRS) slated Oct 2027 with cross-nation scope differences (e.g., glass). Artwork and data workflows must anticipate both. [10][11][12]
  5. Design labels for recycling. For PET bottles: floatable/low-density sleeves (≤ 1.0 g/cm³), perforations, and alkali/water-releasable PS label adhesives are preferred by APR/EPBP/RecyClass; PVC sleeves remain a strong negative. [13][14]
  6. Dry-offset can printing is a specialized process. Follow can-maker guides for color separations, traps, vignettes, fine text, and barcodes; letterset rules differ from paper/film print. Get the can-maker’s latest spec early. [15][16][17]
  7. Torque targets are system-specific. Start from closure vendor/CETIE guidance; verify by removal torque 24 h post-capping ≈ 40–60% of application torque. Do not publish one-size-fits-all numbers without line trials. [18][19]
4 priority actions (next quarter)
  • Lock a Regulatory & Barcode Minimums template (EU/UK/US) into design briefs and pre-press checklists.
  • Run recyclability DfR reviews on all sleeves/PS labels vs APR & RecyClass; switch to floatable sleeves and wash-off adhesives where applicable. [13][14]
  • Establish ladder-orientation barcode rules for cans/small bottles with GS1 verification at artwork and print sign-off. [4][5]
  • For EU beverages, ensure tethered caps on ≤ 3 L bottles, and roadmap PCR content tracking (PET). [8][9]
Watchlist (12–24 months)
  • PPWR secondary legislation & national implementations; UK DRS scheme details crystallizing. [7][12]
  • Rapid evolution of RecyClass/EPBP DfR guidance for sleeves, inks, and label adhesives (updates mid-2025). [14]
  • GS1 2D at retail migration (Digital Link QR alongside EAN/UPC) and symbol placement on curved surfaces. [20][21]

2) Definitions & Concepts

Glossary (plain English)
  • Dry-offset (letterset) can printing: Ink transfers from relief plates to a blanket, then directly to formed cans; distinct from offset-litho on paperboard. [15]
  • Full-body shrink sleeve: 360° film label shrunk to the container; common films include PETG, PVC (discouraged), OPS, and polyolefin.
  • PS (pressure-sensitive) label: Face stock + adhesive + liner applied with pressure (no water/heat).
  • Ladder vs picket-fence barcode: Ladder = bars run parallel to container axis (preferred on small cylinders); picket-fence = bars perpendicular to base. [5]
  • Tethered cap: Closure designed to stay attached to bottle during use (mandated in EU for ≤ 3 L beverage bottles). [8]
  • DfR (Design for Recycling): Rules to ensure packaging is compatible with targeted recycling streams (APR/RecyClass/EPBP). [13][14]
Concept map (bullet view)
  • Pack formats → (Cans | PET bottles | Glass) ↳ Decorations → (Shrink sleeves | PS labels | Direct print (dry-offset on cans)) ↳ Closures → (PET finishes: PCO 1881, 26/22, 29/25; tethers in EU) [22] ↳ Compliance → (EU FIC / US FDA Part 101 / UK guidance; barcodes GS1; EPR/DRS; claims) [1][2][23] ↳ Sustainability → (APR/RecyClass/OPRL/How2Recycle pathways; SUP/PPWR targets) [13][14][24][7] ↳ Manufacturability → (dry-offset constraints, torque windows, line speeds) [15][18]

3) Standards, Regulations & Governance (US/EU/UK)

Core labeling/legibility
  • EU/UK (retained EU FIC 1169/2011): Mandatory particulars; x-height ≥ 1.2 mm or ≥ 0.9 mm for small packs; nutrition declaration rules and format. [1][25][2]
  • US (FDA 21 CFR Part 101): Statement of identity (bold, PDP), net quantity (size rules by PDP area), ingredient list, nutrition facts formatting; consult FDA Food Labeling Guide for type sizes and placement. [23][3][26]
Designer tip: Put these minimums into artwork acceptance criteria and preflight scripts.
Barcodes (point of sale + 2D migration)
  • GS1 General Specifications: Symbol placement & verification (ISO/IEC 15416 linear; 15415 2D); on curved surfaces, prefer ladder orientation and respect magnification vs. diameter rules. GS1 is moving toward 2D at retail (GS1 Digital Link QR) coexisting with EAN/UPC. [27][4][21]
Packaging policy & circularity
  • EU: SUP Directive—tethered caps on ≤ 3 L beverage bottles from 3 Jul 2024; PET bottle recycled content: ≥ 25% (2025, PET bottles), ≥ 30% (2030, all plastic bottles). PPWR entered into force 11 Feb 2025; general application 12 Aug 2026. [8][9][7]
  • UK: EPR fee payments from Oct 2025; DRS launch Oct 2027 with devolved differences; Plastic Packaging Tax: 30% recycled plastic threshold (Apr 2022). [10][12][28]
  • US: State-level mandates—e.g., California AB 793; Washington SB 5022—use a state tracker. [29]
Alcoholic beverages (US)

Evidence gap (detail level). Alcoholic labels fall under TTB (27 CFR Parts 4 wine, 5 spirits, 7 malt) with specific statements, health warnings, and formula/COOL rules. Include a TTB review step; integrate when building course modules.

What differs by region (snapshot)
TopicEUUKUS
Minimum legibilityx-height ≥ 1.2 mm (≥ 0.9 mm small packs)Same retained EU rule in GBGenerally ≥ 1/16 in base minimum by PDP area
Nutrition panelMandatory per 1169/2011Ditto (GB guidance)NFP per 21 CFR 101 (formatting & sizes)
Barcodes on curved packsGS1 rules apply; ladder on small diametersSameSame (GS1 US)
Caps/closuresTethered caps mandated (≤ 3 L)No tether mandate (as of Aug 2025)No federal tether mandate
Recycled content (beverage bottles)PET: 25% by 2025; 30% by 2030No bottle-specific national %, PPT tax 30% to avoid levyState laws (e.g., CA, WA)
EPR/DRSPPWR framework; national DRSs commonEPR fees Oct 2025; DRS Oct 2027Patchwork; deposit “bottle bills” in 10+ states
Sources: EU/EC pages, GS1, FDA/FSA, UK GOV; see footnotes in sections. [1][2][3][4][8][7][10][12][29]
Known upcoming changes
  • PPWR implementing acts and national compliance schemes. [7]
  • UK DRS scheme rules before 2027 go-live. [12]

4) Evidence Base & Benchmarks

Recyclability design guidance

APR Design Guide (US) and RecyClass/EPBP (EU) converge on: clear/light-blue PET; floatable, low-density (< 1 g/cm³) sleeves; perforations; wash-off/alkali-releasable PS adhesives; avoid PVC sleeves and high-density label films that sink with PET. [13][14]

Barcode quality

Verify to ISO/IEC 15416 (linear) and 15415 (2D); use GS1 symbol placement on curved items and ladder orientation for small diameters. [27][4]

Dry-offset can print constraints (selected)

Manufacturer guides specify traps, minimum lines, vignettes, and registration consistent with dry-offset letterpress on metal. Use can-maker templates. [15][17]

Torque benchmarks

As a rule of thumb, removal torque ≈ 40–60% of application torque at 24 h; always confirm with closure supplier/CETIE Guide 5. Example data sheets for PCO 1881 show ~7–17 in-lb ranges, but line trials govern. [18][20][30]

LCA (bottles vs cans vs glass): contested findings

Multiple studies show single-use glass tends to have higher GHG per serving than PET or cans; results vary with size, recycling rate, energy mix, and reuse. Treat any single number cautiously; compare like-for-like volumes and scenarios. [31][32][33]

Evidence gap: Quantitative OTR/MVTR benchmarks for beverage PET bottles vary by wall thickness, barrier, and test method. For shelf-life modeling modules, compile lab-verified OTR/CO₂ permeability per bottle spec from converter data sheets and peer-reviewed studies.

5) Design & Production Implications

A. Cans (aluminum)
Artwork & print (dry-offset)
  • Color & traps: Follow can-maker separations, avoid fine vignettes into bare metal unless approved; expect different dot gain vs paper. Barcodes should be ladder on small diameters and verified at print. [15][5]
  • Regulatory copy: Maintain mandatory font sizes (see §3), contrast, and unobscured placement; reserve unprinted zones for laser coding where required.
Manufacturing notes
  • File types per can-maker (often Illustrator with spot inks); request dieline and white-ink/overvarnish layers; allow for spring-back distortion mapping.
B. PET bottles
Decoration choices
  • Best for recycling: PS label with alkali-releasable adhesive or floatable sleeve (PE/PP/OPP), double perforation to aid removal. Avoid PVC sleeves; if PETG sleeve is used, mandate IR-detectable windows & perforations. [14]
  • Finishes & closures: Standard finishes include PCO 1881, 26/22 and 29/25 (CETIE GME specs). Get exact drawings & torque windows from supplier. [22]
  • Barcode: Ladder orientation; magnification sized to diameter; keep quiet zones clear of seams and sleeve overlaps. [4]
Torque & sealing
  • Start with supplier recommended application torque; verify removal torque 24 h within spec (40–60%). Establish line control plans and retain samples per lot. [18]
C. Shrink sleeves
Sleeve engineering
  • Layflat width (LF): LF = (π · D) / 2 + S + T where D = container max diameter; S = seam allowance; T = converter tolerance. Cut height must include T-del for shrink direction + registration marks. Converter-specific guides apply. [11]
  • Film choice: Prefer polyolefin (PO) or floatable OPP sleeves for PET bottles; specify perforations and sleeve opacity windows for NIR detection. [14]
  • Ink & white underprints: Use retentive inks compliant with EuPIA exclusion policy; separate white plates; confirm scuff resistance after shrink. [14]
D. Pressure-sensitive (PS) labels
  • Face stock: BOPP widely used for beverage; paper may hinder PET float/sort.
  • Adhesive: Water/alkali-releasable adhesives preferred for PET (APR/RecyClass); specify wash-off at 70–90 °C caustic. [14]
  • Diecuts & seams: Keep barcodes away from curved-edge distortion and seam lift areas.
Manufacturing note: Build a DfR signature on the drawing: film density, sleeve perforation spec (type/position), adhesive class, ink class, and recyclability guideline references (APR/RecyClass).

6) Sustainability & Compliance Considerations

  • Label eligibility systems:
    • US/Canada: How2Recycle uses APR compatibility as a basis; ensure component worksheets reflect sleeve/PS adhesive choices. [34]
    • UK: OPRL rulesets for labels/films; use the app/library for pack-level decisions and artwork marks. [35]
    • EU: Use RecyClass DfR and approvals; track EPBP assessments for PET technologies. [14]
  • EPR & DRS: Fees and return-scheme labelling will influence design (material choice, coding, marks). UK fee start Oct 2025; UK DRS Oct 2027. [10][12]
  • Claims risk: Avoid absolute “100% recyclable” claims where infrastructure limits apply; prefer “Designed for recycling in PET bottle streams per [APR/RecyClass] guidance.”
Compliance watch: EU SUP tethered caps in force (since 3 Jul 2024). For multinational lines, harmonize tethered closure SKUs to avoid EU-only variants where practical. [8]

7) Workflow & Tooling (for PDA tools)

Checklists (extracts)
  • Print-ready artwork: FIC/FDA minimum sizes met; barcodes in ladder on cylinders; GS1 magnification & quiet zones checked; DfR signature present; can-maker dry-offset template used. [4]
  • Recyclability pre-check: Sleeve density < 1 g/cm³; perforations; PS adhesive wash-off class; no PVC. [14]
  • Compliance preflight: Region routing (EU/UK/US); tethered caps for EU; EPR/DRS label marks readiness.
Decision trees
  • Choose decoration (PET) → If 360°: polyolefin sleeve with perforations; else PS BOPP + wash-off adhesive; avoid PETG/PVC unless converter-approved with EPBP/APR test reports. [14]
  • Select print process (can) → Dry-offset per can-maker guide; avoid micro-type and fine gradations; barcode ladder.
Calculator blueprints
  • Shrink sleeve LF (see §5C): Inputs D, S, T; Output LF.
  • Barcode magnification on cylinders: Inputs diameter & scanner aperture; Output allowable X-dimension & orientation (GS1 table lookups). [4]
  • Torque window: Inputs closure spec (finish, liner), beverage carbonation, capper head; Output application/removal torque targets and control limits (±3σ), with 24 h verification (40–60% rule). [18]

8) Category-Specific Guidance (Beverage)

Carbonated soft drinks
  • Prioritize PCO 1881 or equivalent lightweight finishes; manage CO₂ retention with verified closure liners and torque; avoid label choices that impede PET recycling (e.g., PVC sleeves). [30][14]
Still water
  • DfR-friendly PS or floatable sleeves; beware over-spec barriers; thin walls magnify barcode curvature—use ladder and higher magnification. [5]
RTD tea/juice
  • Pigments and opacifiers can lower PET sortability; verify RecyClass class. [14]
Alcohol-free “mocktails” and energy
  • Claims & caffeine statements trigger additional labelling in UK/EU; confirm with FSA guidance checklists. [2]

9) Case Studies (mini)

1) Sleeve swap boosts PET recyclability

Problem. Full-coverage PETG sleeves causing mis-sort and yield loss. Approach. Switched to floatable OPP sleeve with twin perforations, inks per EuPIA, and IR-detectable window. Result. Achieved RecyClass “full compatibility” design; APR-consistent outcome in US. (Generalized from RecyClass PET bottle guidance.) [14]

2) Barcode failures on cans

Problem. Picket-fence barcodes rejected on 330 ml cans due to curvature. Approach. Rotated to ladder orientation, increased magnification to GS1 minimum for item diameter, verified to ISO/IEC 15416 C-grade+. Result. >99.5% first-pass scan at POS in pilot. [4]

3) Torque drift on high-speed PET CSD line

Problem. Leakage spikes post-palletization. Approach. Introduced 24 h removal-torque verification and seasonal capper adjustments; set SPC limits; referenced closure spec for PCO 1881 and CETIE best practice. Result. 70% reduction in leakage holds; consistent opening force. [18][20]

10) Common Pitfalls & Red Flags

  1. Using PETG or PVC sleeves without perforations/floatability on PET bottles. [14]
  2. Printing picket-fence barcodes on small cylindrical packs. [5]
  3. Ignoring x-height/point-size rules on crowded labels (EU/UK), or PDP-based size in US. [1][3]
  4. Publishing generic torque numbers without supplier validation/line trials. [18]
  5. Missing EU tethered-cap requirement for beverages ≤ 3 L. [8]

References

  1. Regulation (EU) No 1169/2011 (FIC) — legibility & nutrition. EUR-Lex.
  2. UK FSA “Packaging and labelling” guidance. Food Standards Agency.
  3. FDA Food Labeling Guide (type size & PDP rules). FDA.
  4. GS1 US — Barcode symbol placement guidelines. GS1 US.
  5. GS1 UK — Barcoding getting it right. GS1 UK.
  6. GS1 AU — Barcode location for POS (curved items). GS1 AU.
  7. PPWR adoption & application dates (overview). GOV.UK.
  8. Tethered caps mandatory in EU from 2024. Sustainable Plastics.
  9. EU — Single-use plastics page (recycled content targets). European Commission.
  10. Shrink sleeves whitepaper (RLG). Resource Label Group.
  11. Shrink sleeve formulas (converter). Ryback & Ryback.
  12. UK DRS timeline summary. Repacorp.
  13. APR Design Guide (overview). APR.
  14. RecyClass DfR Guidelines (PET bottles, 2025). RecyClass.
  15. Dry-offset background (example technical figure). ResearchGate.
  16. Barrier measurement context (OTR). ScienceDirect.
  17. Oxygen transmission in PET caps. Industrial Physics.
  18. Application vs removal torque (rule of thumb). Pipeline Packaging.
  19. Closure torque reference chart. Drug Plastics & Glass.
  20. CETIE Guide 5 pointer. Mecmesin.
  21. 2D symbol placement guidelines. GS1 Global.
  22. CETIE bottling guides (finishes). CETIE.
  23. 21 CFR Part 101 — Food labeling (eCFR). eCFR.
  24. CEFLEX D4ACE guidelines. CEFLEX.
  25. EU nutrition labelling page. EC.
  26. GovInfo §101.105 PDP sizing (context). GovInfo.
  27. CETIE finish data sheets. CETIE.
  28. UK Plastic Packaging Tax guidance. GOV.UK.
  29. ISTA 3A (distribution context). ISTA.
  30. Indorama PCO 1881 spec (example). Indorama Ventures.
  31. UNEP Life Cycle Initiative (context). UNEP.
  32. Ball LCA presentation (example). Ball.
  33. IAI beverage containers carbon footprints. IAI.
  34. How2Recycle guidelines (abbreviated). How2Recycle.
  35. OPRL — How to use labels. OPRL.