100Module 9 of 15

Finishes & Effects

Varnishes (matte, gloss, soft-touch), foils, emboss/deboss, special inks (UV, metallic, thermochromic), costs and recycling impact.

6 minutes
finishes
Lesson Video
Finishes & Effects
Module Content

1) Executive Summary

Top insights (5–7).
  1. Recyclability hinges on substrate + chemistry + coverage. On fibre packaging, thin conventional inks/varnishes are generally compatible; heavy polymer coatings, full-surface metallisation and film laminations reduce repulpability; spot foiling is typically manageable when metallic layers are ultra-thin and coverage is limited, per mill-aligned guidance. [1][2]
  2. Metallics are riskier in plastics. For PET/HDPE/PP, metallic colours/inks and metallised labels can disrupt NIR sorting and reprocessing; most streams class them as non-compatible or “to be tested.” [3][4]
  3. UV/“special effect” inks are food-contact-constrained. Inks and varnishes (including UV-cured and special effects) must follow EuPIA guidance/GMP and regional rules; the EU still lacks a harmonised ink regulation, so Swiss Ordinance and EuPIA are de-facto benchmarks. [5][6][7]
  4. Barcodes dislike glare. Gloss varnishes/laminations and reflective substrates can impair verification; GS1 guidance recommends verifying contrast/reflectance on finished packs. [8][9]
  5. EU rules are tightening. The new EU Packaging & Packaging Waste Regulation (PPWR) entered into force Feb 11, 2025; general application from Aug 12, 2026—raising the bar on recyclability substantiation. [10][11]
  6. UK EPR fee modulation will monetise recyclability. From 2026, UK disposal fees modulate by recyclability under the RAM; finishes that hinder recycling will cost more. [12][13]
  7. Evidence on thermochromic effects is thin. Treat as specialty pigments: risk assess for food contact and verify recyclability via CEPI/PTS/Aticelca where the pack’s fibre is material to claims. Evidence gap remains on NIR sorting/reprocessing impacts at scale. [14][15]
Actions designers should take (3–5).
  • Lock the target recycling stream first, then select finishes verified as “preferred/compatible” for that stream (APR/RecyClass for plastics; 4evergreen/CEPI/AF&PA for fibre). [1][2][3][4]
  • Keep metallics to spot/low-coverage on fibre; avoid metallic masses on plastics unless a guideline explicitly allows and testing passes. [1][3]
  • Specify barcode protection as matte or spot-varnish (no high-gloss over codes) and require ISO/GS1 verification on press proofs. [8][9]
  • For food packs, include EuPIA/GMP and (where applicable) Swiss Ordinance DoC in supplier requirements for inks/varnishes. [5][6][7]
Risks & watch-outs (12–24 months).
  • PPWR secondary acts & harmonised criteria may narrow acceptable finishes and tighten substantiation—track updates. [10][11]
  • UK EPR RAM will financially penalise difficult-to-recycle finishes from 2026. [12]

2) Definitions & Concepts

Glossary (plain English).
  • AQ varnish (water-based): Aqueous coating for rub/scuff protection; typically thin and repulpable on fibre. [1][2]
  • UV varnish/ink: Cured by UV; requires EuPIA/GMP controls for migration; verify de-inking/repulpability where fibre is primary. [5]
  • Soft-touch coating: Matte tactile coating (polymeric dispersion) or laminate; coatings may be compatible at low coatweights; laminates often hinder repulping. [1][2]
  • Foil (hot/cold): Ultra-thin metallic layer transferred via stamping/adhesive; spot decoration can be removable in mill screening; full-coverage metallisation is problematic. [1][16]
  • Emboss/deboss: Relief impression using male/female dies; adds no foreign material; recycling-neutral. [1]
  • Metallic inks: Pigments (aluminium/bronze flakes) producing metallic effect; flagged as non-compatible in several plastic design guides. [3]
  • Thermochromic inks: Colour-changing pigments (often microcapsules); treat as specialty for safety; recyclability effects not well characterised. [5][14]
Concept map (bullets).
  • Finish choice → print/process feasibility → barcode/legibility → recyclability stream rules (APR/RecyClass/4evergreen) → EPR fees/claims.
  • Chemistry (ink/varnish/adhesive) + coverage + substrate + removal mechanism (screening, washing, de-inking) = recyclability outcome. [1][2][3][4]

3) Standards, Regulations & Governance (US/EU/UK)

Core references.
  • Barcode/readability: GS1 General Specifications; gloss/reflectance checks recommended on finished packs. [8][9]
  • Food-contact inks/varnishes: EuPIA Guideline & GMP; EU Framework (EC) 1935/2004 & 2023/2006; Swiss Ordinance 817.023.21 (2024 update) with DoC obligations for inks/printed FCM. [5][6][7]
  • Recyclability design: 4evergreen (fibre), AF&PA (US fibre), CEPI test methods; APR (US plastics), RecyClass (EU plastics), CEFLEX D4ACE (EU flexibles). [1][2][3][4][17]
  • Claims: US FTC Green Guides (under review), requiring substantiation for “recyclable” claims. [18]
  • Policy shifts: PPWR in force (EU); UK EPR RAM and modulated fees. [10][12]
What differs by region (snapshot).
TopicUSEUUK
Ink/varnish FCM rulesNo federal ink-specific rule; follow GMP & supplier compliance; EuPIA often referenced; Swiss Ordinance sometimes used as benchmarkEU lacks harmonised ink law; EuPIA GMP; Swiss Ordinance applies in CH; PPWR tightening circularityUK follows retained EU FCM baseline; supplier EuPIA/Swiss practices widely used
Plastics DfRAPR Design GuideRecyClass guidelinesFollows RecyClass/WRAP practice; RAM uses recyclability scoring
Fibre DfRAF&PA guidance4evergreen + CEPI/PTS/AticelcaCPI/CEPI/4evergreen used in practice
ClaimsFTC Green GuidesNational authorities; PPWR to influence claims substantiationCMA/ASA + EPR labelling trajectory; RAM decides fees

[1][2][3][4][5][6][7][10][12][18]

Upcoming changes.

PPWR secondary measures and UK RAM details may change finish acceptability, lab test expectations, and on-pack labelling by 2026+. [10][12]

4) Evidence Base & Benchmarks

Fibre packaging (cartons/labels).
  • 4evergreen “Circularity by Design”: Inks & varnishes—prefer water-based/energy-curable systems at low coatweights and avoid polymeric coatings that can create stickies; decorative metallic components—<1 µm metallic layers and limited coverage are compatible; heavy metallisation and plastic films are not recommended for standard mills. [1][2]
  • AF&PA: non-fibre elements (barrier coatings/adhesives) may challenge mills; minimise and ensure removability. [2]
  • Foil stamping: FSEA cites studies indicating hot/cold foil on paperboard remains repulpable when selectively applied; confirm with CEPI/PTS where claims matter. [16]
Plastics (rigid & flexibles).
  • RecyClass: PET bottles—metallic colours listed as non-compatible; flexibles have strict print/ink coverage and bleed/washability rules; “metallic inks” flagged negatively. [3][4]
  • APR: PET/HDPE—metallised labels may be detected as metal and rejected; metallic/foil decorations require testing or are discouraged. [4]
Barcode/readability.
  • GS1 Canada & GS1 US: high-gloss substrates reduce scan reliability; verify reflectance/contrast on finished goods; avoid glare over symbols. [8][9]
Benchmarks (directional; verify in RFQs / lab tests).
  • Ink/varnish laydowns on fibre: prefer <12 g/m² dry for compatibility (per 4evergreen). [1]
  • Metallic decoration: use spot application with low coverage; avoid full-panel metallisation/laminates for fibre and plastics unless DfR testing passes. [1][3][4]

5) Design & Production Implications

Rules of thumb (with sources).
  • Barcodes: Reserve a matte or uncoated window; no gloss film over codes; verify grade (ISO/GS1) at proofing and on start-up. [8][9]
  • Fibre packs: Prefer AQ/low-coat UV; avoid film lamination unless necessary; soft-touch as coating (not laminate) at low coatweight. [1][2]
  • Foils: Choose thin transfer foils; keep spot areas small; pair with mill-tested repulpability when recyclability claims are material. [1][16]
  • Plastics: Avoid metallic colours/inks and metallised labels unless guidelines explicitly permit and you have APR/RecyClass test data. [3][4]
  • Food contact: For UV/specialty effects, request EuPIA statements (GMP, Exclusion Policy) and, where in scope, Swiss DoC and migration data. [5][6][7]
Manufacturability flags.
  • Emboss/deboss adds makeready time, register constraints, and die costs; recycling-neutral but affects board caliper/crease planning. Evidence gap: consolidated OEM depth/cost benchmarks—collect from die makers for your board grades.
  • UV/soft-touch may lower line speed and require extra curing/handling; specify slip (COF) and rub resistance targets in RFQ. [5]

6) Sustainability & Compliance

Recyclability guidance (label eligibility).
  • Fibre: Use 4evergreen design rules and CEPI/PTS/Aticelca testing for substantiation when using coatings/foils. [1][14][15]
  • Plastics: APR/RecyClass govern compatibility; metallics are typically detrimental. [3][4]
EPR & fees.
  • EU: PPWR elevates recyclability and may codify criteria; monitor secondary acts. [10][11]
  • UK: RAM will modulate fees (2026–2029) based on recyclability; finishes that impair outcomes raise costs. [12]
  • US claims: Follow FTC Green Guides substantiation; avoid unqualified “recyclable” when local access <60% or if finish impairs the stream. [18]
Claims risk—words to avoid.
  • Avoid “eco-friendly” or “100% recyclable” without test proof under applicable guides; prefer qualified statements tied to a standard (e.g., “Designed for recycling in [APR/RecyClass] stream; verification on file”). [18]

7) Workflow & Tooling (ready for PDA tools)

Checklists (extract).
  • Print-ready/Pre-press: reserve matte barcode window; verify size/quiet zones; proof on final finish and run GS1 verification. [8][9]
  • Recyclability: identify target stream → check finish against APR/RecyClass/4evergreen → if uncertain, require CEPI/PTS/Aticelca test. [1][3][4][14]
  • Food-contact: collect EuPIA GMP/Exclusion declarations + (if applicable) Swiss DoC; migration data for special inks. [5][6][7]
Decision tree (finish selection).
  1. What’s the primary recycling stream? (Fibre vs. plastics)
  2. If plastics, avoid metallic/metalised; if fibre, is coverage spot & thin?
  3. Food-contact? If yes, EuPIA/Swiss compliance package required
  4. Barcode in finish zone? If yes, change to matte/spot AQ
  5. Still uncertain? Commission DfR lab test (CEPI/PTS/Aticelca/APR). [1][3][4][14]
Calculator blueprints.
  • Print area coverage vs. recyclability risk → inputs: % coverage, coatweight (g/m²), metallic presence, substrate; output: guideline status (green/amber/red) with source link. [1][3]
  • EPR fee sensitivity (UK) → inputs: pack format + recyclability class; output: modulated fee deltas (tie to RAM once published). [12]
Template spec (RFQ).
  • Require finish details (chemistry, coatweight, % coverage), recyclability guide citations, food-contact declarations, barcode proof grade, and DfR test plans. [1][3][5][7]

8) Category-Specific Notes (Beauty, Food, Beverage)

Beauty (cartons/labels).

High use of soft-touch/foils → keep spot foils and low-coat soft-touch; verify barcode under store lighting; if FSC claims present, align recyclability claims accordingly. [1][8]

Food.

UV/special inks near food contact require strict EuPIA/Swiss compliance and migration testing; avoid metallics on plastic primaries. [5][7][3]

Beverage (PET).

Avoid metallic colours/labels; ensure label/ink systems are APR-preferred; full-body sleeves require compatible materials/inks. [4][3]

9) Case Studies (sketches for replication)

1. Carton with spot foil + AQ varnish.
Approach: Spot foil at <5% area; AQ overall; CEPI Part I lab test; GS1 barcode matte window.
Result: Pass repulpability; barcode grade A. (Generalizable to cosmetics cartons.) [1][14][8]
2. PET beverage label redesign.
Approach: Remove metallic inks; APR-preferred ink/adhesive; confirm float-sink performance.
Result: APR “preferred” classification; improved yield. [4]
3. Soft-touch switch on fibre.
Approach: Replace laminate with low-coat soft-touch varnish; CEPI test to confirm sheet adhesion/screening.
Result: Maintained tactility; improved mill compatibility. [1][14]

Where public data are thin, replicate via CEPI/PTS/Aticelca or APR Critical Guidance protocols and report yield, stickies, optical defects, and sheet adhesion.

10) Common Pitfalls & Red Flags

  1. Gloss lamination over barcodes → scan failures. [8][9]
  2. Metallic inks on plastics → sortation/reprocessing rejection. [3][4]
  3. Heavy polymeric coatings on fibre → stickies/low yield. [1][2][14]
  4. Assuming “foil = non-recyclable” (or always recyclable) → depends on thickness/coverage/mill process; test if claims matter. [1][16]
  5. Special-effect inks on food packs without EuPIA/Swiss documentation. [5][7]

References (numbered)

1. 4evergreen Alliance (Circularity by Design); 2. AF&PA Design Guidance; 3. RecyClass DfR; 4. APR Design Guide; 5. EuPIA Guideline (inks for FCM); 6. EuPIA Exclusion Policy; 7. Swiss Ordinance 817.023.21; 8. GS1 Canada; 9. GS1 US; 10. EU Environment (PPWR timeline); 11. EUR-Lex 2025/40; 12. UK GOV (RAM/modulated fees); 13. UK base fees context; 14. CEPI/4evergreen recyclability test methods; 15. Aticelca 501/19; 16. FSEA foil repulpability; 17. CEFLEX D4ACE; 18. US FTC Green Guides.

Designer tips / Compliance watch / Manufacturing notes

  • Keep finishes modular. Build SKUs so you can strip metallics for markets with stricter EPR fees.
  • Write specs like tests. Quote coatweight (g/m²), % coverage, and target stream guideline (APR/RecyClass/4evergreen) right in the artwork brief.
  • Compliance watch: PPWR may refine recyclability definitions and labelling—track secondary legislation. [10][11]
  • Manufacturing notes: When moving from soft-touch laminate → coating, re-qualify scuff/rub and COF; document any curing dwell time changes. [1][5]

Evidence gaps to close

  • Quantitative cost benchmarks for emboss/foil/soft-touch (dies, make-ready, run-speed impacts) by region and run length → resolve via multi-printer RFQs and OEM datasheets.
  • Thermochromic and other novel pigments: NIR sorting impacts and plastic stream compatibility → resolve via RecyClass/APR protocol testing.
  • Soft-touch coating repulpability limits by chemistry/coatweight across CEPI v3 → commission controlled lab series.

Suggested figures/diagrams

  • Decision tree: finish selection by recycling stream (plastics vs fibre).
  • Matrix: finish type × substrate × recyclability status (green/amber/red) with sources.
  • Barcode zone diagram showing matte “window” and quiet-zone keep-outs.